Process Map

• It’s a high-speed “Marathon” where we build your back-end selling
  and upselling systems in a fraction of the normal time, covering all
  your goals.
• It’s where your radio program ends and sales begin.
• It’s the system behind your marketing to take new leads and convert them into increased sales.
• It will build repeat business and increase the value of each new client.

• We conduct interviews with team leaders to understand your current
  systems. We then design your selling framework. We are looking for
  information such as:
• What is your call to action on the radio? How do you use webinars?
• What do you sell in your webinars? How much? What’s your down sell?
• Do you have/need coaches? How is coaching structured?
• What other services can you offer to continue the relationship?

• We suggest software vendors for your webinar rooms, virtual call center and CRM.
• We set up your webinar technology and virtual call center.
• We provide a CRM solution or guide your customization.
• We write the sales scripts we specified in Flame Thrower #1.
• We structure pricing, upsells, and fee based contracts.
• We set up your marketing conveyor belts for each client type.
• As a result of this work, we build a schematic of your internal systems.

• We write the webinar for you, create the slides and can even present your first webinars.
• We train your presenters, get you completely up to speed so you can run your own presenter team.
• We structure the training programs, set up new interview processes and teach you to hire new staff.
• Your webinar strategy is completely defined and can now be implemented.

• When sales are made in your webinar, we recommend a coach be assigned for two obvious reasons:
• It insures the product stays sold!
• It provides an upsell and cross sell opportunity all throughout the organization.
• We will help you hire your first coaches, build policies and procedures, write their scripts and train the manager.
• Coaching reduces returns and improves client satisfaction, we put all those measurement tools in place.
• When coaching programs are sold, we provide a tracking system to see
  where clients are in their study BEFORE they meet with their coach.

• We help you create introductory products and a “package” for high commissions.
• We work with your marketing department to create the web a series of banners, skyscrapers and squeeze pages with video.
• We help you get set up with affiliate partners.
• We show you how to monetize new offers and upsells.
• We develop your plan to up-convert to full product line clients.
• The goal of using affiliates is to bring you more prospects into the top of the sales funnel.

• We take all your sales scripts, presentations, surveys, email
  response letters and anything else you need to deploy a new sales person
  and build a knowledge base system for training.
• We set this up to rapidly train new staff and get them oriented FAST.
• We build-in interactive testing to rate their scores and build history on staff.
• We then place a dashboard in management’s hands to see progress real-time for all training activities.

• Our Staff Acquisition System insures top level people. And there’s a
  HUGE supply of highly talented people available NOW, due to the high
  unemployment rate.
• My background is founding the recruiting division for BBI.
• We have some exciting ideas about incentive compensation which we
  will share with senior management and propose a pay structure based on
  performance.
• We will recruit for you, train your recruiters or outsource future staff acquisitions based on your needs.
• We expect to have your full beginning team in place in 6-8 weeks.

When you launch your program, we are with you to insure everything
goes as planned. Your entire program will be battle tested, we show you
every aspect of what we did and your staff is now trained to move
forward with your program.

We are always available, just a phone call away, should you need our
help; a week, month or year later. We look forward to serving you at the
highest level!